WHY DIDN’T YOU ENDORSE SOUL JAH LOVE WHEN HE WAS ALIVE: SAYS KAPFUPI
Kapfupi recently pleaded with companies that are putting the deceased Soul Jah Love alongside their logos after his death to give the same recognition to celebrities whilst they are alive. The main reason why socialites are making you happy with their funny skits and comedy movies is to get recognition from big organizations. When they get recognition what follows next is a brand ambassador deal or commercial advert deal.
Kapfupi AKA Baba Ngaa is not happy with how companies are taking advantage of trending deaths of celebrities but rarely notices them whilst they are alive. He first was grateful for what the companies are doing, uniting with all other fellows who were mourning the Zimdancehall legend. The question arose when there was an observation that these corporates are only recognising the celebs when they die.
Kapfupi also pointed that if all those big organizations that were hyping news about his death were to give him deals when he was alive, Soul Jah Love could have probably completed his unfinished house. The big companies are benefiting from the death of celebrities since they get a lot of traction after posting of the deceased. Below is a picture of his word-to-word Facebook post.